Google encouraged $80B in US economic activity in 2011, aims to get more businesses online

Élyse Betters | Jul 2 2012 - 9:56 am PT

Google is touting its successes again by explaining how it helped boost American business last year.

Vice President of Americas Sales Margo Georgiadis took to the Official Google Blog to first spew some economic statistics:

The growth of our Internet use has naturally helped the ecommerce industry to expand rapidly over the past decade. But the web is also positively impacting brick-and-mortar businesses. According to Boston Consulting Group, American consumers who researched products online last year spent almost $2,000 actually purchasing those products offline. That’s almost $500 billion that went directly to main street retail. All in all, it’s clear that the economic impact of the web is huge; the Internet is where business is done and jobs are created.

From there, the VP explained how Google is “committed to helping make the web work for American businesses.” The Mountain View, Calif.-based Company, through its search and advertising tools, helped provide “$80 billion of economic activity for 1.8 million advertisers, website publishers and nonprofits across the U.S.” in 2011. The full breakdown for each state is available at Google’s Economic Impact website.

“[…] Google is committed to getting even more businesses online. Over the past year, we’ve been traveling the country with our Get Your Business Online program, encouraging businesses throughout the U.S. to create free websites and reach more customers,” Gerogiadis wrote. “So far, we’ve worked with thousands of businesses to launch their new websites. It’s a fact that the Internet is creating jobs and helping the American economy grow. And we’re proud to be a part of that process.”

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