Skip to main content

WSJ: Google spending another $200M on YouTube channels

[protected-iframe id=”016966f59b9b1a83e76afccc1a4627d7-22427743-18874939″ info=”http://live.wsj.com/public/page/embed-D841AA1C_4DE4_4746_94F0_482A75583F54.html” width=”650″ height=”288″ frameborder=”0″ scrolling=”no”]

After announcing it would invest around $100 million in original TV quality content for YouTube last year, Google added almost a 100 new channels offering high-quality content. Today, we get some updates on the progress of the project from a report in The Wall Street Journal. According to WSJ’s sources, advertisers already committed over $150 million in ads on the channels for this year alone. Google also plans to throw another $200 million at the effort going forward. Google will also apparently fund content for international viewers:

YouTube plans to expand its channels initiative to Europe by funding a couple dozen video channels for British and French viewers by next year, according to people familiar with its initiative.

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

Author

Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & Electrek.co. He also co-authors 9to5Mac’s weekly Logic Pros series and makes music as one half of Toronto-based Makamachine.