Too bad to be fake: Amazon’s new Kindle Fire spotted? [Photo]

Élyse Betters | Aug 30 2012 - 10:38 am PT

The Verge just posted a purported image of the new Kindle Fire:

We’re being told that a “pair” of Fires is likely — a 7- and a 10-incher — though it remains unclear whether both models will be introduced at the same time.

Amazon revealed earlier today that it “sold out” of the popular Kindle Fire eReader, which runs on a forked version of the Android OS, with additional news about the device supposedly capturing 22 percent of U.S. tablet sales. Amazon also recently announced a press conference for Sept. 6 in Los Angeles. The company typically holds media events for hardware launches, so many expected new Kindles, including an iPad-sized version or maybe even an Amazon phone, to come down the pipeline.

The Verge further noted the image above sports a “custom design” that differs from the original Fire’s OMAP4 reference design, and it said a second picture of the new model, which the website refrained from publishing due to request, demonstrates a “streamlined user interface with less ‘chrome.'”