A new report out of research firm Localytics today suggested sales of Samsung’s Galaxy S III have been growing on a weekly basis with huge spikes following the Samsung/Apple trial and the iPhone 5 introduction. As highlighted in the graphic above, Samsung experienced a 16 percent increase in growth the week of the Apple trial verdict, when compared to just 8 percent the week before, and an average of 9 percent per week since Aug. 1. After the launch of the iPhone 5, new device growth for the S III again jumped to 15 percent compared to 0 percent growth the previous week.
That combined with the slowdown in new Galaxy S3 growth seen leading up to Apple’s announcement (week-over-week new devices were the same as the previous week, resulting in 0% growth) suggest that many consumers were waiting to hear about the new iPhone before making a decision… Note that the average week-over-week growth of 9% means that every week 9% more Galaxy S3 handsets were added than the week before. This also means that the growth effects are cumulative, so while the Samsung device’s weekly new device growth slowed some weeks, it is still adding handsets at a remarkable rate.
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- …and Samsung files suit against Apple over iPhone 5 (9to5mac.com)
- Samsung mocks iPhone 5 line sitters (again) in new Galaxy S III ad (9to5google.com)
- Unfazed by iPhone, Samsung expects Galaxy Note 2 sales to triple previous model (9to5mac.com)
- Analyst: Samsung’s Galaxy S III bests Apple’s iPhone 4S sales for the first time since it was released a year ago (9to5google.com)