The Wall Street Journal reports that the NBA has signed up with Samsung in a $100 million deal to put tablets and TVs from the company courtside for use by refs:
As the NBA’s official provider of tablets and televisions, Samsung will supply the courtside monitors that referees use to review close calls when the NBA begins its new season this week, moving Samsung into the valuable space so close to the action.
The three-year deal will instantly make Samsung one of the most visible companies during NBA games, while bringing the basketball league into closer partnership with the electronics giant, which is the world’s largest seller of smartphones and flat-panel televisions.
The NBA was previously using products from HP and Chinese company Haier Group. The report notes that Samsung previously teamed up with Miami Heat’s LeBron James to promote its Galaxy Note II: