Google has just announced that it is expanding the availability of custom URLs on Google+. Back in August, the company made custom URLs available to select profiles on the social network and starting this week, even more users will have the ability to create a shorthand URL for their profile. For example, or

Google says that all profiles that have a profile picture, at least 10 followers, and have been around for at least 30 days will soon be able to create a custom URL. If your profile meets the criteria, you will soon see an option on your page to start the process of claiming a URL.

Any brand or business that has a linked URL or that is a verified local business can also claim a custom URL.

The option should begin to appear on eligible profiles over the next week.

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