Following last night’s first ever YouTube Music Awards, YouTube has posted some highlights from the event and below we have a full list of winners for each of the six major categories from the show.
Unfortunately the broadcast, hosted by Jason Schwartzman and Reggie Watts and featuring live music video-like performances from Eminem, Lady Gaga and others, didn’t manage to attract many viewers during its live stream last night. According to Time, YouTube’s award show was able to capture only around 250,000 simultaneous viewers. That’s compared to around 1.9 million for the live YouTube stream of the Coachella festival each year and 10.1 million viewers for MTV’s latest VMAs award show.
Reviews of how the show went seem to be mixed, but we’ll post the full video of the show as soon as its available here. Head below for the full list of winners and hit the playlist above for more videos of last night’s performances:
YOUTUBE MUSIC AWARDS WINNERS LIST*
Video of the Year: Girls’ Generation – I Got A Boy Recognizes this year’s biggest videos, based on what you watched, shared, liked and commented on.
Artist of the Year: Eminem Honors the biggest acts of the last year on YouTube, based on total number of views, likes, shares, comments and subscribers.
Response of the Year: Lindsey Stirling and Pentatonix – Radioactive Recognizes the best fan remixes, covers or parodies, based on your views, likes, shares and comments.
YouTube Phenomenon: Taylor Swift – I Knew You Were Trouble Recognizes the YouTube videos that inspired the biggest number of fan responses.
YouTube Breakthrough: Macklemore & Ryan Lewis Recognizes the biggest breakout acts on YouTube, based on artists with the highest growth in views and subscribers over the past year.
Innovation of the Year: DeStorm – See Me Standing Recognizes some of the most unique concepts and creators in music videos on YouTube this year.
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