Speaking at Samsung’s analyst day in Seoul, South Korea, the company’s Vice Chairman Kwon Oh-hyun admitted that they need to work on improving their software. “Even though we’re doing the software business, we’re not as good as we are in hardware.” Kwon didn’t specify which aspect of his company’s software he believes needs help, be it the software on the company’s televisions or its TouchWiz software that graces its ridiculously large Android lineup of devices.
Samsung isn’t taking any chances as Kwon announced that the company is now committing half of its research and development (R&D) budget to improvements. As it stands, Samsung currently spends more than $3 billion on R&D *per quarter** so that is a HUGE investment and a clear sign Samsung wants to make big changes and fast.
Speaking at the same analyst event, company president Lee Sang-hoon supported the need to shift focus onto software. “Industry-wide tech development is shifting from hardware to software.”
Ok, so this question should be easy enough: in a perfect world, what changes would you want Samsung make on the Android side?