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ZOMG, Rather, a brand new Chrome extension is the last best tool you’ll ever need to block unwanted annoyances in your Facebook and Twitter feeds. Did you miss last night’s episode of Walking Dead and you’re tired of seeing spoilers in your feeds? Good news, Rather will let you replace any mention of the Walking Dead with images of puppies!

You should be on notice that Rather replaces based on keywords and can’t block out unwanted images of Miley Cyrus if she isn’t mentioned by name. The replacement photos are also grabbed via Instagram, so if some crazy teenager tags her Instagram image with “cats” you might see it appear in your feed as well. The bottom line is that the service, while awesome in its design, isn’t foolproof.

So how does it all work?

Rather looks for keywords that appear on Facebook and Twitter. This is a keyword. Well, phrase actually. The word “fuck” would be a keyword. The phrase “To hell with Republicans!” would be a key phrase. So, anyway, rather constantly scans for those, which hopefully you’ve specified by creating a list. Any time rather sees any of those words or phrases it kicks into action. We’re not actually scanning the content of the images you see. Otherwise your CPU would get hotter than hell and the NSA would have already bought us out.

Adding Rather to Chrome is as simple as hitting “Add to Chrome” via the Chrome Webstore. From that point on, the lists and replacement categories are yours for the taking… or blocking or muting. There’s a full FAQ page available for any and all questions you might have and rest assured the folks at Rather aren’t tapping into your social feeds NSA style. Grab the extension via the links below and begin your quest to filter out every reference to Justin Bieber you can find.

Rather via Chrome Webstore

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