The Moto G news train continues this morning with the very first commercial already hitting YouTube showing off the customizable backs, display, processor, and Android 4.3 with “guaranteed upgrade.” In total, the sixty-second spot doesn’t show us a whole lot we don’t already know and only mentions “exceptional price” without mentioning the actual dollar amount.

Motorola’s newest handset may never achieve the sales of the Galaxy S 4 or win as many smartphone shootouts as the HTC One but there is little question it’s one of the best combinations of price and specs we’ve seen in some time. For that reason alone Motorola is on the right path and I can only hope customers recognize the aggressive pricing is exactly the kind of shakeup the mobile industry needs.

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