Reuters reports that Disney is about to buy Maker Studios, one of the largest YouTube networks, for $500 million with the possibility for that amount to rise to $950 million:
Maker, founded in 2009, helps produce and distribute videos to more than 380 million subscribers worldwide across more than 55,000 channels. Its videos now collectively garner some 5.5 billion views every month, according to the source.
The company distributes content through partnerships it has with a long list of YouTube content creators such as the popular PewDiePie gaming channel and also provides a platform that gives creators access to royalty reporting, analytics, and other services to help maximize earnings.
The report adds that Disney could end up paying as much as $950 million “if Maker hits certain performance milestones.”