Sony teases new device, takes a page out of Samsung’s marketing playbook

Sony’s working on a new device and it’s going to be big! Today, the company published a cryptic picture of a woman facing what looks like a enormous, but thin device. Posted to Sony’s mobile blog, the photo was accompanied by a caption that asked “do you want to know a secret? Stay tuned for the next big thing this season.” Since we’re pretty sure that Sony isn’t working on a smartphone or tablet for giant’s, the outfit is most likely teasing a follow up to its super-sized Xperia Z Ultra.

If you’re unfamiliar with this behemoth handset, it features a massive 6.4-inch 1080p display, a quad-core 2.2GHz MSM8974 Qualcomm processor, 2GB of RAM, an 8-megapixel rear-facing camera, a 2-megapixel front-facing shooter, 16GB of internal storage and Android 4.4 KitKat. While we’re not completely sure that the Xperia Z Ultra will receive a sequel, we’re almost positive that Samsung’s marketing team will get a kick out of this mystery device’s tagline.