Breaking up is hard to do. Even if you were never officially together in the first place. Earlier today, T-Mobile announced a new promotion specifically targeting Sprint customers and in turn the Kansas-based carrier has announced a new plan for individual accounts and guess who it’s being directed towards? Starting tomorrow, August 22nd, new and existing Sprint customers can sign up for unlimited talk, text and data for just $60 per month.
If you’re keeping score, that’s $20 less per month than T-Mobile’s unlimited service plan. In addition to its feud with T-Mobile, Sprint’s latest press release points out that Verizon and AT&T don’t offer unlimited data plans at all. To qualify for SoftBank’s Sprint’s $60 setup, you can purchase a device through Easy Pay, bring over a compatible handset, or pay full price for your phone.
Today’s announcement from Sprint comes just a couple of weeks after naming a new CEO and just a few days after the carrier updated its family plans.
It’s a New Day for Unlimited Data
Sprint $60 Unlimited Plan – Unlimited Talk, Text and Data –The Best Value on Unlimited Data
$20 Cheaper than T-Mobile; Not Offered by AT&T and Verizon Wireless
OVERLAND PARK, Kan. (BUSINESS WIRE), August 21, 2014 – It’s a new day for unlimited data in the wireless industry as Sprint (NYSE: S) announces the best unlimited wireless plan available from a national carrier with the Sprint $60 Unlimited Plan. This plan provides consumers unlimited talk, text and data while on America’s Newest Network for just $60 per month, a $20 savings compared to T-Mobile’s $80 per month unlimited plan. Simple, easy, affordable – the Sprint $60 Unlimited Plan is available to both new and existing Sprint customers starting tomorrow, August 22. To qualify for the plan, customers must purchase their device through Sprint Easy Pay, pay full retail price or bring their own compatible device.
Whether communicating via email or text, socializing via picture-sharing or tweeting, or navigating with GPS, consumers rely on their smartphones for all of their daily needs. Last year U.S. wireless consumers devoured 3.23 trillion MB of data, according to CTIA’s annual survey1, which equates to watching more than 153 billion five minute cat videos on YouTube, or streaming more than 53.8 billion hours of music on Spotify. Meanwhile, millions of American consumers restrict their usage, fearful of data limits with overage charges. With the Sprint $60 Unlimited Plan, consumers no longer have to worry about high bills based on how much data they are using. Enjoying daily life with the unlimited support of a smartphone has never been so easy.
“People know Sprint for Unlimited,” said Marcelo Claure, Sprint CEO. “We have long been the leader in offering customers unlimited data and that leadership continues today with our new $60 unlimited plan. Unlimited talk, text and data for $60 is the best unlimited postpaid plan available. And, we’ve listened to our loyal customers; we’re making the Sprint $60 Unlimited Plan available to both new and existing customers.”
Sprint’s new everyday price of $60 a month for unlimited saves customers $480 over two years against T-Mobile’s $80 everyday pricing. And, customers can save $120 over two years versus T-Mobile’s promotional price…and they don’t have to jump through T-Mobile’s hoops and recruit their friends.
Just days ago, Sprint declared a new day for data and announced the Sprint Family Share Pack – a new shared-data plan that can give customers double the high-speed data at a lower price than AT&T and Verizon Wireless. Whether consumers prefer to share or have unlimited data, with Sprint, they can find just the plan they need to get the most out of their smartphones, tablets and other wireless devices.
“With the new Sprint Family Share pack and now the Sprint $60 Unlimited Plan, Sprint is giving consumers what they want: choice, simplicity and value,” Claure said.
The Sprint $60 Unlimited Plan also is an ideal fit for small businesses, enabling their employees to be more productive in more places and providing the ability to stay on top of what matters most.
Competitive Comparison
Sprint continues its long history of offering consumers an unlimited data option. The Sprint $60 Unlimited Plan is the best value unlimited plan among national carriers available in the market today, providing significant savings over competitor plans. The Sprint $60 Unlimited Plan saves customers $20 a month compared to T-Mobile’s $80 unlimited plan. And AT&T and Verizon Wireless don’t even offer unlimited data plans. With the Sprint $60 Unlimited Plan, consumers can talk, text and use data, knowing that their market-leading plan is one low price of $60 without surprising overage charges. (All prices exclude taxes and surcharges.)
America’s Newest Network
The Sprint $60 Unlimited Plan comes as Sprint already has built its 4G LTE network to serve more than 255 million people, with more on the way.
But that’s not all. In addition to Sprint’s all new 3G network and its 4G LTE network, Sprint is deploying Sprint Spark, a technology designed to greatly improve the performance of video and other bandwidth-intensive applications, including new generations of online gaming, virtual reality and advanced cloud services. It enables stutter-free video chat on-the-go and mobile gaming that leaves lag behind.
Available today in 27 markets across the country, Sprint Spark is an enhanced LTE service that’s built for data and designed to deliver average wireless speeds of 6-15Mbps and peak wireless speeds of 50-60Mbps today on capable devices, with increasing speed potential over time. Sprint plans to reach 100 million Americans by year-end with the service.2
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