Shopping with Google Glass on Vimeo 2015-01-13 11-39-13

Google Glass has been on the downtrend as of late, but there are still many groups who believe in the product enough to keep developing for it. One of those groups is UK grocer and general retailer Tesco, which has today released its Google Glass shopping app—six months after the company first released a video demoing what the app would be like. While the company has had a prototype working for a while now, Tesco now says that its shopping app is ready for prime time.

The app has been developed by Tesco Labs, an arm of the major UK retailer that operates in a “perpetual start-up phase,” and promises to “incubate promising ideas and give them the air to breathe and time to develop.” The Glass app they’ve developed, which was first announced in August, lets you say “OK Glass” followed by “find a product,” or “scan a barcode.” From there, you can add items to your basket to be delivered and even view nutritional information.

The latest version of the Glassware hasn’t changed much in functionality since the release of the below video, but Tesco says it has continually refined the app to improve the user experience.

We started this experiment in June last year. We had a prototype working, and filmed a conceptual video about how customers might use the glassware. Since then, it has changed substantially, although the principle functions remain. We have refined and shortened the user journeys and also clarified the experience to make it consistent with the Glass design patterns.

Google Glass was officially launched in the UK in June of 2014, coming at a price of £1,000. Google then went on to open a Basecamp in London in October, followed by the closure of Google Glass Basecamps in November. The head-worn computer is definitely not as widely used in the UK as it is in the US, but Tesco obviously still sees potential in the wearable. You can download the app on the Glassware directory for free.

FTC: We use income earning auto affiliate links. More.

Check out 9to5Google on YouTube for more news:

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Stephen Hall

Stephen is Growth Director at 9to5. If you want to get in touch, follow me on Twitter. Or, email at stephen (at) 9to5mac (dot) com, or an encrypted email at hallstephenj (at) protonmail (dot) com.