After announcing its first dev con last December, Yahoo today kicked off its mobile developer conference in San Francisco where it unveiled five new products for mobile app makers. As suspected, Yahoo revealed the latest tools from Flurry, the mobile ad and analytics firm it acquired last July.
This includes Flurry Analytics Explorer, a new dashboard for the Flurry Analytics system which it says enables developers to discover more insights with than before, and Flurry Pulse, which lets app builders “share app signals with partners using their existing Flurry SDK implementations and the click of a button.”
Aside from the updated Flurry tools, Yahoo released a new app publishing feature for developers which it uses to monetize its own apps alongside a new app marketing tool which lets developers buy ads on Yahoo and Tumblr across the mobile and desktop web.
Perhaps something end users may start to notice, Yahoo also announced tools that allow other app developers to integrate Yahoo Search into their own apps:
This offering makes it easy for developers to integrate Yahoo Search directly into their apps. This enhances the user experience by allowing users to search the web from within the app, and can create an additional monetization channel for developers.