Similar to how the shift from desktop to mobile required different monetization strategies and ads, the rise of virtual reality content will require another rethink. Google, which is still primarily driven by advertising, is already experimenting with ad designs for the new format.
advertising Stories June 28, 2017
advertising Stories March 2, 2017
Google ‘Playables’ lets you demo a game live on your device from an ad
Game advertisements are one of the more common ads we see on mobile devices, and sometimes, they do actually work. But for the most part, we just don’t want to stop what we’re doing, go download or even buy an app, then eventually get back to what we were doing. Now, Google wants to fix that with “Playables.”
advertising Stories April 20, 2016
advertising Stories January 21, 2016
Google has published a blog post revealing just how many bad ads it removed from the web in 2015. Spoiler: they removed a lot.
There can be all kinds of bad ads, whether they’re ads which falsely claim to help weight loss, or phishing sites that trick unassuming web users to submit personal information. Thanks to a team of some 1,000 employees, and some clever computer algorithms, the company was able to remove a ton of ads and ban a huge number of misbehaving advertisers…
advertising Stories September 29, 2015
Google today has announced several new services that will enhance the advertising capabilities of YouTube. First off, the company has announced Shopping ads for YouTube. These ads will allow advertisers to show a click-to-buy ad within partner videos on YouTube. Advertisers only pay when a user clicks on the ad, similar to Shopping ads on Google.
advertising Stories September 1, 2015
Through this big shift we’re in the middle of to a mobile world where native apps reign king, Google has held strong in its devotion to improving the user experience of the web. Today another example of that is a shift it’s making to penalize those sites which display app install interstitials that hide a significant amount of content. expand full story