Similar to how the shift from desktop to mobile required different monetization strategies and ads, the rise of virtual reality content will require another rethink. Google, which is still primarily driven by advertising, is already experimenting with ad designs for the new format.
advertising Stories June 28, 2017
advertising Stories March 2, 2017
Google ‘Playables’ lets you demo a game live on your device from an ad
Game advertisements are one of the more common ads we see on mobile devices, and sometimes, they do actually work. But for the most part, we just don’t want to stop what we’re doing, go download or even buy an app, then eventually get back to what we were doing. Now, Google wants to fix that with “Playables.”
advertising Stories April 20, 2016
advertising Stories January 21, 2016
Google has published a blog post revealing just how many bad ads it removed from the web in 2015. Spoiler: they removed a lot.
There can be all kinds of bad ads, whether they’re ads which falsely claim to help weight loss, or phishing sites that trick unassuming web users to submit personal information. Thanks to a team of some 1,000 employees, and some clever computer algorithms, the company was able to remove a ton of ads and ban a huge number of misbehaving advertisers…
advertising Stories September 29, 2015
Google today has announced several new services that will enhance the advertising capabilities of YouTube. First off, the company has announced Shopping ads for YouTube. These ads will allow advertisers to show a click-to-buy ad within partner videos on YouTube. Advertisers only pay when a user clicks on the ad, similar to Shopping ads on Google.
advertising Stories September 1, 2015
Through this big shift we’re in the middle of to a mobile world where native apps reign king, Google has held strong in its devotion to improving the user experience of the web. Today another example of that is a shift it’s making to penalize those sites which display app install interstitials that hide a significant amount of content. expand full story
advertising Stories August 27, 2015
There might not be any topic more heated in today’s digital space than advertising. In most cases, no ads is better than any ads at all. The reality right now is, however, that no ads still also means no money to pay writers at sites like this one. With all that said, Google’s AdWords team has beautified its full-screen in-app ads (don’t worry, we don’t use these).
advertising Stories August 19, 2015
AdSense v3.0 for Android receives Material Design treatment
AdSense, Google’s publisher ad network used by millions of websites across the web, has just seen its Android app brought up to the company’s Material design language standards.
The app itself is mostly read-only, meaning you can quickly see data on your performance like how much money you’ve made from your ad placements over different time periods, but you cannot create new ads to place on your site from within the app. That would be cumbersome from a mobile device, though, as it requires copying and pasting HTML code into your site’s backend.
AdSense 3.0 also brings with it a new logo the company unveiled back in June. It looks like this:
And for the curious, here’s what the app looked like before today’s update:
The update hasn’t propagated completely in Google Play yet, but it’s available as a direct download through APKMirror right now.
advertising Stories August 5, 2015
Many of us are visual learners, and by visualizing data you may be able to notice trends that you otherwise wouldn’t have by just looking at the numbers written out. Google understands this, and is making it possible to quickly visualize data from its AdWords online advertising service through a simple drag-and-drop tool available soon from directly within AdWords itself — yes, no more needing to download your data and explore it elsewhere.
advertising Stories July 30, 2015
You might notice that 9to5Google has changed. Indeed so has the whole network. Long before the page size/speed and advertising controversies, we knew that we needed to rethink how we presented ourselves.
While we were one of the lightest and fastest sites in our field, our feature creep and advertisers were adding complexity and page load times, which is especially crucial on mobile – an ever expanding percentage of our growing audience.
We decided to start over… expand full story
advertising Stories July 28, 2015
The confluence of several different events – the great shift to mobile computing where there’s little screen real-estate, a spurning of display ads, to name just two – is causing content creators and consumers alike to rethink how today’s media gets funded. Sites like Patreon and Kickstarter remove the middle-man from the funding process for projects which require lots of upfront investment and see slow development times by allowing anyone to contribute any amount of money they want to a project’s development.
Google last year threw its own hat into the crowdfunding space with the soft launch of Contributor, a way through which consumers can pay a monthly recurring donation to fund the sites they visit while seeing less ads. Now anyone in the United States can actually use it starting today. expand full story
advertising Stories July 27, 2015
Google announced today that it is updating its AdSense user consent policy to comply with requests from European Union data protection authorities. The updated user consent policy strengthens the requirement that publishes with audiences in the EU obtain permission from readers before collecting usage data and accessing cookies. Google says the updated user consent policy follows its own approach to comply with privacy laws. The company outlines the updated user consent policy for website and app publishers with EU readers and users: expand full story
advertising Stories July 14, 2015
Google AdWords, the online advertising service that allows marketers to purchase advertising across multiple platforms and formats (i.e. images, video), has a neat new addition which recognizes that more people are connecting to the Internet from more devices.
Estimated Total Conversions, a larger tool which tracks ad clicks that lead to a conversion (i.e. a sale), can now track the number of display advertisement clicks that occur in a browser and end as a sale in an app, or vice versa. This also works cross-device when the converting customer has at any point logged into their Google account from both devices. expand full story
advertising Stories July 1, 2015
In a world where we’re increasingly reliant on our phones to navigate the world, online reviews can make or break local businesses. Lawsuits regarding negative reviews show up in the news at least a couple times every year, and these review pages are increasingly becoming the battleground where individuals protest against businesses partaking in practices they disagree with. On the other hand, however, a good rating online can entrench and create a moat around a business for years to come. That’s why Google now allows advertisers to include their Google reviews in their AdWords ads. expand full story
advertising Stories June 29, 2015
Facebook Ads Manager launches on Android
Facebook is on a warpath to take over the digital advertising space, capturing 10% of the total $50 billion digital ad spend in 2014 with 50% year-over-year growth at the time, and today it’s making it easier for advertisers large and small to manage, track, and launch campaigns straight from their Android phones with a new app.
The app, simply called Facebook Ads Manager, launched initially as an iOS-only product back in February with the company saying at the time that an Android app would be coming later in the year. At the time of writing, Facebook hasn’t publicly announced the launch of this Android version – we noticed it show up on APKMirror. There isn’t too much crazy going on here, though, and it’s nearly identical to the iOS version.
The full feature line-up includes the ability to edit ads, get notifications when campaigns are about to end or run out of funds and how they’re performing, keep track of spending and update both payment methods and spending limits as needed, and create new ads or sponsored page posts.
As more than 50% of Facebook’s total advertising revenue now comes from mobile advertisements, and more attention moves to mobile in general, it only makes sense that the tools to make such ads are making their way to mobile screens. By making its ads products accessible on Android, Facebook is reducing the friction to spending money on its platform of 1.2 billion monthly visitors just that much easier.
advertising Stories June 26, 2015
advertising Stories June 16, 2015
Vessel launches Android beta to give you early access to YouTube content
Vessel, the monthly subscription service that provides early-access to content from some of the biggest channels on YouTube, has today released its app for Android under the “beta” moniker.
For the uninitiated, Vessel is part of a trend recently of online content creators seeking out new ways to monetize their content and make money beyond the traditional display and pre-roll video advertisements that you see around videos and other web content. Vessel charges $2.99 per month and in return gives you access to videos from popular YouTube talent including Rhett & Link and Marcus Butler, among others, several days before the videos go live on YouTube. There’s also a free version, but it doesn’t provide these exclusives and there are ads so it’s essentially the same thing as just watching them on YouTube.
The company claims to have over 130 creators uploading to the platform so far, and hopes that releasing an app for Android will expand its subscriber base greatly. Since the app is in beta, the company is hoping users will submit feedback and feature suggestions. It’s available in the Play Store, so no Google+ communities trick necessary here.
advertising Stories May 8, 2015
Advertisers want to know that when they pay for a video ad on YouTube or elsewhere across the web, that the advertisement can actually be seen by viewers. A lot can effect an ad being seen, such as the viewer never scrolling to the part of the page where the ad is placed, or users simply scrolling past the ad too quickly to really catch a glimpse. Taking a look into these things, Google recently published the results of a study identifying the “5 factors of viewability,” or, in other words, the things that impact the chance of a video ad being seen.
Unsurprisingly, YouTube and Google’s video ad strategy seems to be strong compared to the rest of the web…
advertising Stories May 6, 2015
Samsung’s “#TextsFromMom” Mother’s Day ad is more funny than sappy
Mother’s Day is quickly approaching and Samsung has chosen to separate itself from advertisers going for your heartstrings with a much lighter advertisement titled “#TextsFromMom,” featuring the Galaxy S6 Edge.
The one-minute spot, as the title suggests, takes a look at how your mother probably uses (read: misuses) text messaging, and does so in a funny yet gentle manner. Anyone with a mother who took it upon herself to learn to text can sympathize and see their own mom in one or many of these messages. It ends with a reminder that you should call Mom this Sunday, not text her.
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What’s more, if you dial the phone numbers visible in the spot you get to hear what the moms had to say in their voicemail messages. You can also enter to win a Galaxy S6 Edge by sharing your mom’s funniest texts to Twitter with the hashtag #TextsFromMom. Nice job, Samsung.
advertising Stories March 2, 2015
As part of the Game Developers Conference taking place this week in San Francisco, Google is hosting its own Developer Day and updating its AdMob platform and introducing a new Nearby Connections API for developers.
Using the Nearby Connections API, developers will be able to build a connection between Android phones or tablets and Android TV into games. The Android phone or tablet will display on-screen controls, and game playback will be displayed on Android TV creating a console-like experience without a separate controller. expand full story
advertising Stories February 19, 2015
Yahoo unveils new suite of dev tools including search integration for other apps
After announcing its first dev con last December, Yahoo today kicked off its mobile developer conference in San Francisco where it unveiled five new products for mobile app makers. As suspected, Yahoo revealed the latest tools from Flurry, the mobile ad and analytics firm it acquired last July.
This includes Flurry Analytics Explorer, a new dashboard for the Flurry Analytics system which it says enables developers to discover more insights with than before, and Flurry Pulse, which lets app builders “share app signals with partners using their existing Flurry SDK implementations and the click of a button.”
advertising Stories February 2, 2015
advertising Stories December 10, 2014
Lightbox – the scalable multimedia ads that Google first introduced to the desktop back in 2012 and finally brought to mobile devices in September of this year – are now available to all AdWords advertisers globally.
The Lightbox format allows advertisers to quickly and easily combine existing video, images and maps in an HTML5 ad that will scale correctly for all standard ad sizes and devices. Hovering over the ad expands them to full-size no matter what the device … expand full story
advertising Stories December 8, 2014
Yahoo will unveil a suite of dev tools for mobile apps at its first Dev Con Feb. 19
Yahoo announced today that it will be hosting its first ever developer conference, The Yahoo Mobile Developer Conference, early next year in February. Yahoo confirmed it plans to use the event to unveil a new suite of developer tools for mobile apps that will “help developers better understand their users and improve, grow and monetize their apps.”
Facebook Inc. and video startup Vessel, among others, have tried to lure YouTube creators to their services in recent months, according to people familiar with the discussions.
In response, Google is offering some of its top video makers bonuses to sign multiyear deals in which they agree to post content exclusively on YouTube for a time before putting it on a rival service.
YouTube is reportedly particularly concerned about subscription video startup Vessel, founded by former Hulu CEO Jason Kilar … expand full story
advertising Stories November 25, 2014
Google has taken over Times Square with a new Android ad on a massive billboard in the iconic intersection, one of the most popular tourist destinations in the world. The search company is using the largest digital screen in North America to promote its interactive campaign Androidify, which allows users to create and share their own Android mascot. expand full story
advertising Stories September 23, 2014
Google expands local inventory ads to UK, France, Germany, Japan, Australia & desktop users
Google just announced that it’s expanding its local inventory ads first launched for users in the US last fall to more countries starting today. The ads, which promote items from local nearby retailers to shoppers on Google, are now available in the UK, Germany, Australia, Japan, and France.
Google said today that it will also start showing the ads to desktop users:
We have also expanded support for store-only products and campaigns to desktop devices, enabling retailers to promote stores to the right customers at the right time. For example, you can prioritize showing local products to get shoppers in your doors during the weeks and days leading up to the holidays. As items go out of stock online and last-minute shipping costs increase, retailers who can provide cost-effective, quick in-store purchase options stand out in the crowd
Retailers can get an overview on the program here and users will in the countries above should start to see the local “in store” ads appear in search results.
advertising Stories September 8, 2014
Spotify app to offer 30 mins of ad-free listening if you watch a 15-30 second video ad first
Spotify currently offers you a choice: pay ten bucks a month to listen without ads, or listen for free but have your music interrupted by audio ads. Those using the Android or iOS app will be offered a third option later this year: watch a 15-30 second video ad in return for 30 minutes of ad-free listening.
Known as Sponsored Sessions, the idea is that advertisers get the ability to run video ads for the first time, while the experience is made relatively painless for consumers by guaranteeing 30 minutes of uninterrupted listening afterwards.
Spotify began pitching the option to advertisers back in June, and Ad Age reports that a number of major advertisers have now signed-up.
Spotify will start testing the video ads in the fourth quarter with a limited number of brands and plans to extend them to all advertisers in the first quarter of 2015.
Coca-Cola, Ford, McDonald’s and Universal Pictures have signed on as the ads’ first global buyers. Kraft Foods, Target and Wells Fargo will be the U.S.-only launch advertisers.
The Spotify Music app is a free download from the Google play store.
advertising Stories August 18, 2014
Google launched a new AdWords portal today called Website Call Conversions. This new tool lets advertisers identify and measure calls from their website that occur following an ad click. Here’s how it works: whenever someone spots your search ads and click on them, they’ll be directed to your website and will receive a special phone number to call that is connected to the ad they’re viewing.
advertising Stories August 6, 2014
YouTube has acquired a startup called Directr according to a post on the company’s website, as noted by the Wall Street Journal. Directr is a startup that makes two iOS apps for video creation—one focused on everyday users, and the other designed with small business marketing videos in mind.
The company says that for now, “everything you love about Directr is staying the same.” Directr’s current employees, however, will be joining the YouTube video ads team. Neither party has said how much the buyout cost yet, but Directr has confirmed that despite the change of ownership, it will continue to offer its current apps, which will now be available for free.
advertising Stories July 2, 2014
Google announced changes to its ad policies earlier this week that could have a big impact on its revenue: the search and advertising company has declared that it will no longer allow ads for sexually explicit websites through its AdWords platform, according to CNBC.
Any ads found to be in violation of the updated policy will be removed from the network, Google told advertisers that could potentially be affected in an email. This change only impacts the company’s ad offering, not search results or any other products, so while some sites may see an impact, it won’t be as big a hit as if listings were removed from search.
advertising Stories April 8, 2014
Google is in the process of launching an all-new advertising campaign to promote YouTube, according to two reports from Ad Age. The campaign focuses on three specific video creators—Michelle Phan, Rosanna Pansino, and Bethany Mota—and will consist of several TV spots as well as some outdoor advertising (yes, that probably means there will be YouTube billboards).
Each ad will feature a different tagline that plays on the “You” in the YouTube logo to start a sentence related to the video creator in the ad, such as “You make confience THE must-have accessory,” as seen above at the end of one of Phan’s TV spots, or “You give cupcakes superpowers,” as appears on one of Pansino’s billboards. (Apparently super-powered cupcakes are a thing.) expand full story
advertising Stories February 5, 2014
The move would send a clear signal that Google CEO Larry Page wants to zero in on the site’s ad products. While YouTube’s growth has continued, the site has struggled to charge more for its ads as the supply of videos continues to outstrip advertiser demand across the Web … expand full story
advertising Stories December 9, 2013
Google Product manager Eran Arkin just made a quiet but perhaps major announcement in how Google+ will handle brands and social ads moving forward. Google will begin testing a new type of monetization for Google+ called +Post ads. In simple terms, Google will let brands turn their Google+ content into display ads across the web.
advertising Stories November 19, 2013
Google is rolling out a brand new AdSense home page look and it falls right in line with Google’s new “style.” The new landing page hints at a “cleaner, more modern design [that] focuses on key day-to-day information.” The new homepage is available right now with just a click of “I’ll give it a try” or you can pass and give it a go at a later point.
advertising Stories November 12, 2013
We all know that Google is BIG, BIG, BIG, but just how big is Google these days? During a keynote at Ignition 2013, Business Insider CEO Henry Bloodroot presented a slide that shows Google on course to exceed the revenues of both magazines and newspapers this year. In fact, almost all of Google’s expected $60 billion in revenue will come from advertising this year.
advertising Stories October 11, 2013
When the new ad policy goes live Nov. 11, Google will be able to show what the company calls shared endorsements on Google sites and across the Web, on the more than two million sites in Google’s display advertising network, which are viewed by an estimated one billion people.
If a user follows a bakery on Google Plus or gives an album four stars on the Google Play music service, for instance, that person’s name, photo and endorsement could show up in ads for that bakery or album … expand full story
advertising Stories August 29, 2013
Increased competition in digital advertising doesn’t seem to be hurting Google: the company is on track to increase its market share to almost 33 percent this year, with a commanding 53% in mobile advertising. The projections were made by research company eMarketer based on an analysis of company reports, though both dollar and percentage figures are slightly down on its earlier predictions back in June … expand full story
advertising Stories May 23, 2013
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According to Bloomberg, the FTC is now investigating Google over its Display ad business which it picked up originally in its purchase of DoubleClick almost a decade ago.
The fresh inquiry, which follows the FTC’s decision to close a review of Google’s search business in January without taking action, is in the preliminary stages and may not expand into a larger probe, said the people, who asked not to be named because the matter hasn’t been made public.
FTC investigators are examining whether Google is using its position in U.S. display ads — a $17.7 billion industry that includes the sale of banner ads on websites — to push companies to use more of its other services, a practice that can be illegal under antitrust laws, the people said.
advertising Stories April 18, 2013
Google released its earnings report from Q1 2013 today.
Notably, Google’s consolidated revenues increased 31% over Q1 2013 with $14 billion gross income.
“We had a very strong start to 2013, with $14.0 billion in revenue, up 31% year-on-year,” said Larry Page, CEO of Google. “We are working hard and investing in our products that aim to improve billions of people’s lives all around the world.”
Google reported $3.35 billion net revenue, which is nearly half a billion up from $2.89 billion during the same quarter last year.
The company reports $50 billion in the back at the end of Q1 2013.
Cash – As of March 31, 2013, cash, cash equivalents, and marketable securities were $50.1 billion.
The company’s effective tax rate came in low at 8% following a tax credit mandated by legislature in Congress.
Income Taxes – Our effective tax rate was 8% for the first quarter of 2013.
Google CEO Larry Page mentioned during the conference call to investors that the company’s opportunities primarily exist in Chrome, YouTube, and Android, in that order. It believes more “connected TV’s” will allow the company to directly connect with consumers via relevant advertising more easily.
The company had praise for its marketing team, citing doubling its retail foot print thanks to more availability of its Chromebook in Best Buy.
Google discussed its success with commercial advertising via YouTube, announcing 325,000 Super Bowls worth of ads have been consumed.
When asked about Andy Rubin’s responsibilities after being pulled from heading Android, Larry Page reiterated that the company has yet to make that announcement and had no plans to make news in that regard today.
Regarding Glass, Larry Page admitted the price tag for early adopters is certainly high, but stepped short of calling it a luxury price and stated the company wasn’t prepared to announce a consumer price tag.
Press release below:
advertising Stories April 1, 2013
If Nuance gets its way with the just announced ‘Voice Ads’ mobile advertising platform, soon every mobile ad could include Siri-like functionality that lets you communicate with and ask questions about the product being advertised.
Nuance, the company behind the voice recognition module now used in Apple’s Siri, today announced a new project to bring its voice recognition technology to the mobile advertising world. The basic concept of the new platform, which Nuance made available through an SDK for advertising companies, is to bring a two-way, interactive conversation to mobile ads. As highlighted by Nuance in the video above, ads that implement the Voice Ads platform will allow users to engage in a Siri-like conversation with an advertisement:
Nuance Voice Ads gives mobile advertisers and creative agencies an opportunity to go beyond the limitations of the four-inch mobile device screen and create a conversation with consumers through the power of voice recognition. Voice Ads finally creates an opportunity for brands to deepen the relationship with their consumers, with targeted interactive ads that deeply engage their core audience – much in the way that the world’s most popular mobile personal assistants have deepened consumers’ relationship with their mobile phones.
In the demo above, Nuance shows an advertisement for a fictional deodorant brand that uses a magic 8-ball theme to answer any question that users might have. The ad of course ends in a pitch for the product in question, as you might expect. Other ads could allow users to ask specific questions about a product’s release date or specs…
advertising Stories March 13, 2013
We have been hearing much about Samsung’s advertising efforts in recent months including its efforts crafting the now well-known ad campaign mocking iPhone line sitters, to some of the companies recent marketing tactics used to target iPhone users. Last night The Wall Street Journal published a new piece outlining Samsung’s increasingly aggressive advertising thanks to new data from research firm Kantar Media. According to the report, Samsung passed Apple in 2012 for ad spending by around $68M in the US:
Outspent by rival Apple Inc. more than three to one in advertising for mobile phones in the U.S. in 2011, Samsung responded with a marketing blitz on TV, billboards, the Internet and print media that moved the Korean company into the pole position last year… In 2012, Samsung spent $401 million advertising its phones in the U.S. to Apple’s $333 million, according to ad research and consulting firm Kantar Media.
Apple spent more than three times Samsung on marketing its mobile devices in 2011. If a slew of recent media reports is any indication, including one from Apple’s own former ad man Ken Segall, many seem to think Apple is losing its advertising momentum to Samsung.
The Wall Street Journal added that executives at carriers said Samsung “also spends more on “below the line” marketing than any device maker. Those funds help pay for in-store advertising, promotions and training for carrier sales representatives that help close the sale.”
To put the spending in perspective for the global smartphone market, Tech/telco analyst Benedict Evans noted the figures above account for around 10% of Samsung global ad budget compared to 1/3 of Apple’s, which also somewhat reflects sales proportions.
advertising Stories November 5, 2012
Samsung plans to welcome the new year with a new look.
ChannelNews just published a report, citing sources in Asia, that claimed Samsung is working with Scott Bedbury, a brand-marketing wizard whose past experience includes Nike, to launch a “more vibrant International brand image alongside the likes of arch rival Apple.”
The new look, which apparently ditches the blue Samsung logo and fashion’s all-new advertising material with fresh colors that will compliment an overall brand identity for the company, is set to unveil at the 2013 Consumer Electronics Show in Las Vegas.
advertising Stories October 9, 2012
New DoubleClick ad verification tool enables ‘smarter media buying’ [Video]
DoubleClick for Advertisers introduced a new tool today for agencies and marketers, called “DoubleClick Verification,” that acts as a built-in ad verification solution and subsequently promotes smarter media buying.
DoubleClick is a Google subsidiary that develops and provides Internet ad serving services. According to the official DoubleClick Advertiser blog, the new tool’s benefits include:
- Accessible. It’s as simple as signing in to DFA and navigating to the reporting interface to start using DoubleClick Verification. There’s no need to implement another tag or sign another contract to get started.
- Holistic. DoubleClick Verification not only provides a seamless experience for clients, it’s enabled across all ad impressions and campaigns in DFA today. In the future, as part of DoubleClick Digital Marketing, it will cover the entire scope of your display buy across the platform.
- Actionable. The information in DoubleClick Verification helps you to reconcile the terms of your media buy with your media partners. It answers the questions of did my ads serve as they were intended?
DoubleClick Verification currently offers website content monitoring for identifying content issues with ads and it allows partners to customize content profiles for defining safe or non-safe websites.
For more information on today’s news: Download DoubleClick’s “Smarter Media Buying with Ad Verification” white paper, visit DoubleClick’s blog post, watch the video above, or register for an upcoming “Introducing Ad Verification with DoubleClick” webinar on Oct. 17 at 1 p.m. EST.
advertising Stories June 22, 2012
Google unveiled its “Project Re: Brief” ad campaign in March, which re-imagined four classic commercials, and now the company has published an hour-long documentary of its marketing venture on YouTube.
The four re-imagined classic commercials are Coca-Cola’s “Hilltop” from 1971, Alka-Seltzer’s 1972 commercial, Volvo’s “Drive it like you hate it” from 1963, and Avis’ “We try harder” campaign from 1962. Google’s in-house advertising team and several other agencies— including the creators of the original campaigns—re-created all the ads. Each video is available on Google’s Project Re: Brief website.
“Re: Brief is not just about the ads themselves. It’s also about the creative process behind them: bringing ‘old school’ advertising legends and technologists into the same room to create digital ads that consumers love as much as they loved the iconic campaigns of yesterday,” explained Project Re: Brief Lead Aman Govil on the Official Google Blog. “To share this experience, today we premiered the documentary film Project Re: Brief, directed by Emmy winner Doug Pray, at the Cannes Lions International Festival of Creativity—also available on YouTube.”
The documentary follows the story of the five art directors and copywriters who made the original ads as they come out of retirement to “Re: Brief” their classic campaigns: Harvey Gabor (Coca-Cola’s “Hilltop); Amil Gargano (Volvo’s “Drive it like you hate it”); Paula Green (Avis’ “We try harder”); and Howie Cohen and Bob Pasqualina (Alka-Seltzer’s “I can’t believe I ate the whole thing”). While major shifts in technology have reshaped the advertising business, as we learned from our heroes of the past, the basic tenets of storytelling haven’t changed. We found these icons’ ideas, wisdom and passion for great advertising inspiring and hope you do as well.
advertising Stories May 29, 2012
Google unveils new ‘Display Business Trends’ report for publishers
Everyone knows online advertising is a tricky business, but Google launched a new report today that hopes to uncloak some of the mystery behind the plug-medium that keeps everyone guessing.
In a DoubleClick blog post today, Google’s Director of Product Management and Display Advertising Jonathan Bellack announced the death of the 468×60 banner ad, which now only garners 3 percent of Google’s ad impressions. The classic ad-type is a standard across most blogs and websites, but its low success rate is just another indication of how touchy advertising on the Web is for publishers.
Google, through its buyout of DoubleClick, unveiled the “Display Business Trends: Publisher Edition” report today to help publishers finally determine what works and doesn’t work in the world of Internet-based advertising. Bellack explained:
The Publisher Edition will be the first in a series of publications looking at aggregated global data from across our display advertising solutions. We’re doing this to generate metrics that will answer a few of of the most common questions we hear from our partners, and put some data behind long-held industry assumptions. […] These metrics are a beginning: they give a snapshot of what’s happening in an ever-changing industry. We hope this sparks conversations across the marketplace about the trends driving these metrics, and how publishers can best capitalize on them to grow their businesses bigger, faster.
Google will also hold a DoubleClick “Insights” event on June 5, where it plans to live-stream discussions on the future of buying and selling ads online. Those who are interested can register online. Oh, and the full Display Business Trends report is available for download here (PDF).
advertising Stories May 16, 2012
Google’s product leader for display ads business, Jason Bigler, took to Twitter yesterday to announce his not-so shocked reaction over General Motors, ya know—the nation’s third-biggest advertiser, slashing its $10 million Facebook campaign budget to zilch.
The Wall Street Journal’s Dennis K. Berman told the world via the micro-blogging service that GM pulled its $10 million advertising campaign from Facebook because “the ads didn’t work.” Bigler obviously agreed with the reporter’s sentiments.
Google’s ad boss has a reason to jump on the Facebook-bashing bandwagon, though. After all, his company operates its own social network that directly competes with Mark Zuckerberg’s widely-popular website. However, amid the Twitter trash-talk, there just might be some actual truths to Facebook’s potentially flawed campaign techniques when compared to Google’s advertising methods.
According to Business Insider:
Google’s perfect online ad product is the search ad. Search ads are perfect because the people paying for the ads know that the people looking at the ads want to see them. Consumers go on to Google and search for products or information about products, and Google shows them ads from the company that makes that product (and ads from its competitors). There is no guesswork in the targeting of Google ads. The same cannot be said for Facebook ads. Facebook ads are targeted the old-fashioned way.
advertising Stories April 23, 2012
Google began testing a new “Trusted Stores” badge on its Adwords platform to compliment its Trusted Stores program. Search Engine Land discovered the feature this afternoon. For those unfamiliar, Adwords is Google’s ad platform that displays ads on Google’s Search product while driving a ton of revenue to the Mountain View, Calif.-based company. Google launched Trusted Stores last year as a way for customers to feel a little more comfortable when buying products online. The new badge that appears in Adwords will help users to understand which companies Google has approved as a reliable source.
A Google spokesperson explained the move: expand full story