youtube-creators

Today YouTube is announcing partnerships with some of its top creators to bring original series and feature length films to the video network. 

Today’s launch brings four original series to YouTube from content creators Fine Brothers’, Prank vs Prank, Joey Graceffa, and Smosh, as well as news that YouTube plans to release feature length films in the coming years:

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  • Since launching their first YouTube channel in 2007, the Fine Brothers’ channels have amassed over 17 million subscribers and over 3 billion views as well as earning a Daytime Emmy. They’ll continue the hot streak with their new scripted comedy series that takes a satirical look at the world of singing competition shows, produced in partnership with Mandeville Films.
  • For six years, Prank vs. Prank have waged an epic prank war on each other in front of an audience of nearly 14 million subscribers and generated nearly 3 billion views on their two channels. In their forthcoming series, celebrity guests join Jesse and Jeana to pull off their most ambitious pranks yet.
  • Joey Graceffa has built a devoted fan following of over 5 million subscribers, cumed over 600 million views and earned two Teen Choice nominations through his channels’ daily vlogs, scripted series and short films. Now Joey will lead an all-star cast of YouTubers in his all-new murder mystery reality series.
  • For a decade, Smosh has entertained a YouTube fanbase of over 35 million subscribers across their channels with comedy sketches that have generated over 7 billion views. In their new comedy series, we’ll see Ian and Anthony working at a theme restaurant where out-of-control kids and crazy parents are all in a day’s work.

The effort is a continuation of YouTube’s new initiatives to better embrace the content creators that make its service what it is. It recently launched a new Creators Hub and has opened up several physical YouTube work Spaces in the US, UK, Japan and Brazil to work with and invest more in original content creators. The company also recently launched its YouTube Music Key service, a program that aims to pay artists through a new YouTube subscription service that offers ad-free music and other perks to subscribers.

YouTube also noted that it’s teamed up with creator AwesomenessTV to develop and release several feature length films in the coming years. YouTube expects the films to first be exclusives to its service: The films will all premiere globally on YouTube before they become available elsewhere, setting what we believe will become a new distribution paradigm for years to come. We hope to release our first film this fall, with more details to come soon.

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