The Galaxy S7 and S7 edge are, without the shadow of a doubt, great products. I personally use an edge as my daily driver and went as far as calling it “the end of the Smartphone 1.0” era; whether this consideration is a stretch may be debatable, but numbers aren’t.

And, as far as those go, Samsung seems do be doing well…

According to two different reports from Korea, in fact, the combined sales of the two handsets are said to be on their way to reach a grand total of 25 million units sold, come the end of June.

That is a noticeable boost over last year’s pair of flagships — the S6 and S6 edge — but sheer quality is only part of the story. As per a report from Yonhap News, “early release” and “aggressive marketing” deserve just as much credit.

Indeed its early launch made it possible for it to hit retail stores’ shelves before both LG‘s G5 and the HTC 10, while also relying on Samsung’s deeper pockets (not everyone can afford a 80-meter tall advertising billboard, right?) and indeed stellar quality.

While not offering crazy dual-camera setups like the Huawei P9‘s or Friends-like modules a la LG, the Korean manufacturer focussed on the basics, trying to fix the S6’s battery life issues and reintroducing beloved features like the presence of an SD card slot, all while adding neat touches such as water resistance and a faster fingerprint scanner.

All these things combined seem to have resonated well with consumers, but the reports also mention that the edge variant — which is about 10% pricier than its flat sibling — ‘outsold’ the latter (Pulse News); a decision that may justify the move towards a curvy version of its much anticipated phablet, the Galaxy Note 7.

Indeed, albeit expecting declining sales for its current high-end terminals, Samsung is looking forward to a reinvigorated season come the end of the third quarter — and if the S7 family is any indication, we do not see why it shouldn’t be so.

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