Ayaneo might’ve made a splash late last year with is Xperia Play-esque Pocket Play smartphone, but if you’ve been holding out on buying one of those over, say, a new Pixel, you’ll need to wait a little longer.
In a particularly lengthy blog post, Arthur Zhang, CEO of Ayaneo, laid out a detailed plan to improve its company’s shipping and support services, promising fewer Indiegogo campaigns in order to speed up the rate at which these gaming handhelds are getting into the hands of customers. As a result of several hundred pre-orders that remain unshipped from launches throughout 2025, Ayaneo is moving away from selling primarily on Indiegogo to include more direct sales through its own website. The company also plans on including stricter shipping timelines and more frequent updates for any future crowdfunding efforts.
As a result, though, the Ayaneo Pocket Play — which was initially expected to hit Indiegogo this morning — has been delayed. According to Zhang’s post, actual development of the device remains “at full speed,” but with the brand looking to improve its standing among fans, the launch will now occur sometime in late January or early February, presumably with the addition of the company’s new guardrails. This also gives Ayaneo time to get those last few hundred remaining pre-ordered units out the door before jumping into another project. As disappointing as it sounds, this should make the purchasing process much more streamlined moving forward.
If you’re an existing Ayaneo customer — or you’ve considered buying one of its products in the past — the entire blog post is worth a read (you know, maybe over your next couple of lunch breaks). Ayaneo is working on offering a more standardized lemon policy, improved warranty and support channels, proper ticket support systems, and improved quality control. It might sound like obvious steps, but considering just how fast the gaming handheld scene has grown over the past few years, it’s easy to see why these changes might only be coming right now.
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