As short-form vertical video continues to dominate the internet, Disney+ is now adding its own take on the trend with the addition of “Verts,” and there’s more in the pipeline.
Disney announced that, starting today, the Disney+ app in the US will add a tab for “Verts,” a short-form vertical video feed that includes movie clips and previews.
“Verts” are positioned as a discovery tool, with the ability to jump into the actual movie or TV show, as well as add those titles to their watchlist. Disney says:
With a tap of the new Verts icon in the navigation bar on mobile, users enter a vertical video feed and can swipe through a stream of scenes and moments from movies and shows on Disney+, and seamlessly add to their Watchlist or jump directly into playback.
Disney adds that an “advanced algorithm” will tailor the feed of videos to your preferences and interests, though it leverages only content from Disney+, Hulu, and ESPN.
This is far from the extent of vertical video on Disney+ from the sound of it, though. Disney explains that this is “the first scene of the first episode in a multi-season series,” with more vertical video efforts in the works.
“Verts” are now rolling out to the Disney+ apps on Android and iOS.
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