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Google rolling out Personal Intelligence to free Gemini, Chrome, & AI Mode users

Following the announcement in January, Google is now bringing Personal Intelligence to free users in the Gemini app, Gemini in Chrome, and AI Mode.

Personal Intelligence taps into Google Workspace (Gmail, Calendar, Drive, etc.), Google Photos, YouTube, Search, Maps, and other first-party apps to “provide responses that are uniquely relevant to you.” It retrieves details about your preferences from text, photos, and videos to customize the Gemini or AI Mode answer without you having to specify in the prompt. Examples include: 


Troubleshoot without the headache: Get help resolving your next tech issue– even if you don’t remember what exact product you bought. Just explain the problem and get specific debugging steps like power cycling or factory resets, tailored to the exact device model from your purchase receipts.

Navigate tight schedules with ease: Have a layover and need to grab a bite to eat? You’ll automatically get ideas that account for the foods you like, your exact arrival and departure gates, how long it will take to walk between them, and how much time you have before your next flight boards.

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Create a custom travel itinerary: Skip the generic “top 10” lists. If you’re looking for hidden gems in Chicago, get recommendations based on your unique interests and past favorites, helping you uncover local eats and neighborhoods tailored specifically to you.

Discover a new hobby: Find the perfect activity tailored to your interests – even ones you didn’t realize, like poetry, knowing you enjoy reading and nature.


After previously requiring a paid Google AI plan, Personal Intelligence is now available for all AI Mode users in the US. You have to explicitly opt-in to this personalization and can disable certain apps. 

Meanwhile, Personal Intelligence is starting to roll out to free users of the Gemini app and Gemini in Chrome in the US. A personal Google Account is required, with “Personal Intelligence” appearing in the account menu once available.

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Avatar for Abner Li Abner Li

Editor-in-chief. Interested in the minutiae of Google and Alphabet. Tips/talk: abner@9to5g.com