Hisense’s new RGB Mini-LED TV is now available with Google TV for less than TCL can offer

Andrew Romero | May 4 2026 - 8:02 am PT

Hisense has a new Google TV-powered RGB mini-LED TV series available at nearly half the price of direct competitors, like TCL.

The 4K TV series Hisense is debuting under the “UR9” name will be powered by 35,000 individual RGB LEDs rather than relying on filters. The technology has been around for some time, but it’s always been much more expensive than filtered options because of how finite dimming zones and color accuracy can get.

Google TV mini-LED options have made their mark, with TCL’s RM9L series coming to mind. That lineup is expensive, starting at $6,000 for the 85-inch model. It’s a large starting size, but it’s also twice the price of Hisense’s new version.

The UR9 starts with a 65-inch model at $2,000 – half the price of TCL’s 4K mini-LED options. Sizing goes up to 100″, but that model’s pricing isn’t disclosed, and Hisense says it’s “coming soon.”

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Hisense says the UR9 TVs bring some of the company’s most powerful performance using an AI processor to visually balance scenes for optimal lighting and color. Hisense has a good track record when it comes to adding features that make actual enhancements, but they can always be turned off for a pure, direct experience.

Hisense explains:

With up to nearly 35,000 individual LEDs, the UR9 enables precise, localized control of color and brightness across every part of the screen, so highlights remain vivid without compromising surrounding detail. The Hi-View AI Engine RGB, Hisense’s most powerful AI processor, works behind the scenes to perfectly balance color and brightness together, so every scene looks vivid, natural and exactly the way it was meant to be seen. And because light is optimized at the source, the UR9 significantly reduces harmful blue light and uses energy more efficiently than conventional MiniLED, independently certified by TÜV Rheinland for eye comfort and Pantone® Validated for color.

The Google TV-powered mini-LED UR9’s from Hisense also have a game boost mode with variable refresh rate and AMD FreeSync Premium Pro certification. And, of course, Google TV is the main operating system with Gemini to boot.

Hisense says the TVs are available now from Best Buy, and Dolby Vision 2 Max support will be coming soon via an OTA update in June. As mentioned, the 65-inch model starts at $2,000, with the 75-inch coming in at $3,000 and the 85-inch priced at $4,000.

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