Gemini app adding Google Business Profile integration, Business notebooks

Google today announced two features that make the Gemini app a more powerful tool for business owners.

The latest integration for the Gemini app is Google Business Profile. This service is how business owners manage their presence, including customer reviews, in Google Search and Maps. 

This @Google Business Profile access turns the Gemini app into an “AI assistant that actually knows your business” with access to reviews, customer questions, and performance data.

Gemini can “provide recommendations and content that’s relevant to your business.” Google gives the following examples:

• Turn insights into action: Ask, “how did my business do this month?” and Gemini can analyze your actual search impressions, direction requests, call data and customer engagement.
• Seamless review management: Ask, “help me respond to my latest review,” and it can draft a highly tailored response in your brand’s voice, referencing the specific feedback the customer left.
• Real-time profile updates: Ask Gemini to update your operating hours, post seasonal updates or identify gaps in your profile seamlessly.

Google also announced Business notebooks today. In addition to chats and sources, you’ll be able to organize information from your Google Business Profile and website. 

Beyond just keeping things organized, the core value of this knowledge base is its grounding in your unique context. With this understanding, you can quickly analyze business trends, generate creative assets that match your brand and use Gemini to brainstorm your next idea based on your customer reviews.

• Proactive alerts: See critical action items, like an unanswered customer question or holiday hours that haven’t been set yet.
• Tailored recommendations: Discover new market opportunities and receive grounded suggestions to optimize your daily operations, such as pricing or positioning for products based on the local market.
• Streamlined execution: Move quickly from ideation to action. You can develop creative concepts for promotional campaigns and analyze your performance metrics.

Google Business Profile integration and Business notebooks will begin rolling out to the Gemini app globally this month.