Verizon is today introducing some big changes to its cellular plans, including a “Simplicity” offer that strips away the clutter, while also introducing some new loyalty rewards for existing customers.
Most carriers are happy to offer huge incentives for new customers while leaving its best offers off the table for existing subscribers – sometimes jacking up rates for those customers in the meantime. Verizon’s new loyalty program at least looks like a way to reward customers who stick with the carrier long-term, sort of.
There are three components here.
Firstly, Verizon is doing away with activation and upgrade fees for those who opt-in to the “Verizon Loyalty” program. Beyond that, “Verizon Dollars” is a cash-back-esque offer that lets customers rack up value that can be used “for devices, accessories or up to 5x for each Verizon Dollar from top brands including Sephora, Hilton, Marriott, Starbucks and more.” Essentially, the longer you pay your Verizon bill, the more rewards you collect and can cash in for actual items. Finally, “Verizon Shine” is a giveaway program that includes sweepstakes for “all-expense paid experiences” as well as daily drops that can include freebies at places such as Dunkin Donuts, TopGolf, Starbucks, Amazon, and more.
There are also two new plans today.
“Verizon Simplicity” is a $45 plan – available for $30 in an introductory offer – which includes your base connectivity, with add-ons available at your choice on top of that. Verizon explains:
Simplicity moves beyond tiered network confusion and complicated phone subsidies and provides a simple choice for mobile service. With the best networks for everyone at an affordable price, including unlimited 5G Ultra Wideband data, 10GB of premium mobile hotspot, roaming in Canada and Mexico and satellite texting all standard. And the option to add home internet starting at $35 a month.
With Simplicity, customers pay only for connectivity, and everything from there is a choice.
Finally, “Verizon One” is a new plan starting at $70/month that includes both your phone bill and Verizon’s home internet.
All of these changes are live today for Verizon customers, though the carrier isn’t forcing existing subscribers into these additions just yet.
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