Nothing is apparently set to stop selling phones in a swath of global markets due to declining sales, while its new Nothing Phone (4a) and Phone (4b) releases are struggling to find success.
Update: Nothing has denied details of this report, saying it will not exit global markets, but confirming some job losses within the company as a part of reorganization.
Digit.in reports that Nothing is preparing to exit “12 or more global markets” including Japan, parts of Europe, and parts of the Middle East. This also comes with layoffs of around 40% of the company, with Nothing’s R&D unit also facing significant layoffs both in its China and London-based locations.
Nothing hasn’t officially confirmed these reports at this time.
The report goes on to detail that Nothing Phone (4b), the brand’s latest release, has sold just 20,000 units since its debut earlier this month. By comparison, the Nothing Phone (4a) series went on sale in late March and, in the time since, have sold a combined 150,000 or so units globally – the report appears to exclude India, though it’s not worded conclusively. Very rough math puts sales on pace with each other, but they still sound way behind last year. In 2025, Nothing apparently shipped two million devices largely on the back of its budget-focused releases. Nothing publicly said that Phone (4a) sales were outpacing targets initially, but if these new figures are accurate, it sounds like things slowed down after the initial debut.
Nothing is still finding success in some places, with its phones doing very well in India, and its audio products also continuing to be steady. But a large-scale exit from many global markets combined with layoffs shows that things aren’t perfect behind the scenes. In the wake of OnePlus killing off its global ambitions, it’s a reminder the impact that RAMageddon is having on the Android landscape.
More on Nothing:
- Google Pixel and Nothing are the fastest-growing smartphone brands in India
- Hands-on: Nothing Phone (4b) is a better budget phone at an impossible price [Video]
- Nothing Ear (3a) debut for $99 with ‘Audio Snapshot’ storage and call recording [Gallery]
Follow Ben: Twitter/X, Threads, Bluesky, and Instagram
FTC: We use income earning auto affiliate links. More.
Comments