Google launches YouTube Analytics: Find out who’s watching your kitten videos

9to5 Staff | Nov 30 2011 - 8:49 am PT

In a move that should make producers and video enthusiasts jump with joy, Google has finally rolled out an improved analytics feature on YouTube, allowing anyone to retrieve detailed reports and see who is watching their videos. The new capability goes beyond the existing Insight feature, which provides only basic analytics.

According to a post at the official YouTube blog, some of the features include a quick overview of how your videos have been doing in terms of view count, more detailed statistics, audience builders that let you discover which videos are driving the most views and subscriptions and audience retention, basically the ability to see “how far viewers are watching through your video”.

You can filter reports by a number of criteria, see line charts, download reports and analyze key metrics in different ways. The new tools should help anyone, especially YouTube’s content partners that share ad revenue with Google, make the most of their videos. The new Analytics feature will be released to everyone on a modern browser over the course of the day, Google said. More information is available in a support document here.