YouTube is tweaking the way it ranks videos as part of its recent trend to improve video discovery.
Google’s video-sharing platform made changes to Suggest Videos in March, and it refreshed YouTube Analytics just yesterday, and now it is attempting to applaud and boost popular videos with new optimizations to ranking.
YouTube elaborated on the official YouTube Creator blog:
The experimental results of this change have proven positive — less clicking, more watching. We expect the amount of time viewers spend watching videos from search and across the site to increase. As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time across YouTube.
YouTube does not detail the exact adjustments, but it clearly wants to feed engaging videos to users who do not have a specific search query in mind. The result, as YouTube suggested above, will not only supply users with trending video but will also pipe more views to successful publishers.