Skip to main content

YouTube CEO once again confirms a music service is on the way as company investigates paid video subscriptions

Susan Wojcicki, YouTube’s CEO, said tonight during Re/code’s Code Mobile conference that the video site is still working on a subscription music service that was originally said to be debuting later this year, although the company may or may not end of meeting that estimate as it continues to hammer out the details of the offering.

YouTube confirmed in June that the service was on the way, so Wojcicki’s admission doesn’t come as much of a surprise. The service will reportedly be called YouTube Music Key and tie in with Google’s existing Play Music service.

Wojcicki indicated that the company is still trying to work out all of the details, but says she’s “optimistic” about a near-future launch, although she wouldn’t give any specific dates. The service has been under construction since 2013, and YouTube is apparently in final stages of figuring out how exactly to price it.

The CEO also said that YouTube is considering other ways to make money, perhaps by offering users the choice of a paid subscription that would eliminate ads from the site. From her remarks it seems that this isn’t something that will be launching any time soon, but is an interesting idea that’s currently being toyed with.

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications