Samsung’s Creative Lab — the group within the company that cultivates small startup-like projects within the larger corporation — has unveiled three new projects here at SXSW in Austin, TX. Among them are a new VR technology called Entrim 4D which lets you more intimately feel the VR content you’re experiencing via electric signals sent to your brain, a collaborative social media project called Waffle, and a music creation app called Hum On!..

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