Broadband Internet access Stories June 18, 2012

Verizon announces ultra-high speed FiOS ‘Quantum’ service, up to 300 Mbps for $210 a month

Verizon announced tiers for its new high-speed Internet FiOS “Quantum” service today. It ranges from $65 to $210 a month, and it is available in double or triple-play bundles and stand-alone plans. Verizon will continue offering its entry-level $65 15/5 Mbps service, but it will introduce new plans including: 50/25 Mbps, 75/35 Mbps, 150/65 Mbps, and 300/65 Mbps. The company noted they are “by a wide margin the nation’s fastest, mass scale residential Internet speeds.”

Three of those speeds ¬¬ 75/35, 150/65 and 300/65 — are twice as fast as those previously offered.1 In addition, Verizon will continue to offer its entry-level speed of 15/5 Mbps… The two highest downstream speed offers – 150 and 300 Mbps – and the new 65 Mbps upstream speed are by a wide margin the nation’s fastest, mass scale residential Internet speeds available. By contrast, the fastest Internet speeds offered by cable-company challengers top out at 105 Mbps downstream and 20 Mbps upstream. (This FiOS Internet speed grid shows specific examples of the benefits of faster downstream and upstream speeds.)

Verizon noted existing customers can upgrade free, but they will on-average pay $10 to $15 more per month. The company also outlined the different pricing options for new customers:

For new customers, prices of triple-play bundles of 15/5 Mbps FiOS Internet, FiOS TV and FiOS Digital Voice unlimited calling will range from $99.99 to $144.99 per month, depending upon which FiOS TV package is ordered. The packages are: Prime, with more than 200 channels and more than 50 HD channels; Extreme, with more than 290 channels and more than 70 HD channels; and Ultimate, with more than 380 channels plus premium movie channels, and more than 110 HD channels).

Double-play bundles of the 15/5 Mbps FiOS Internet and FiOS TV range from $84.99 to $129.99 per month. Stand-alone 15/5 Mbps service costs $69.99 per month on a month-to-month basis, and $64.99 per month with a two-year contract.

Triple-play bundles of the 50/25 Mbps speed range from $109.99 to $149.99 per month for new customers. Double-play bundles with FiOS TV range from $94.99 to $134.99 per month. The stand-alone version costs $79.99 per month on a month-to-month basis, and $74.99 with a two-year contract.

Triple-play bundles of the new 75/35 Mbps speed range from $114.99 to $154.99 per month for new subscribers. Double-play bundles with FiOS TV range from $99.99 to $139.99 per month. The stand-alone costs $89.99 per month on a month-to-month basis, and $84.99 with a two-year contract.

Triple-play bundles of 150/65 Mbps speed range from $169.99 to $174.99 per month for new FiOS customers. Double-play bundles with FiOS TV range from $154.99 to $159.99 per month. The stand-alone costs $99.99 per month on a month-to-month basis, and $94.99 with a two-year contract.

The new 300/65 Mbps tier, offered as a stand-alone only, costs $209.99 per month on a month-to-month basis, and $204.99 with a two-year contract.3

Broadband Internet access Stories May 17, 2012

Study: Adults choose Web over TV, YouTube ads more efficient than cable ads

Google collaborated with advertising research company Nielsen to conduct a series of new cross-media studies for television, and they discovered over one-third of adults opted for broadband Internet over cable TV.

The search engine’s six cross-media studies looked at viewership patterns and campaign effectiveness across television, YouTube, and the Google Display Network. The results indicated 31 percent of 18-to-49-year-old adults are “light TV viewers” who are “more efficiently reached with cross media campaigns on YouTube and the GDN than with TV alone.”

Google’s Advertising Research Manager Sheethal Shobowale took to the official Adwords Blog to further elaborate:

“At the end of 2011, several signs seemed to indicate that younger viewers were watching less TV and spending more time online. In fact, broadcast only/broadband homes have increased 22.8 percent since Q3 2011. We conducted a series of new cross-media studies for TV and six YouTube/GDN campaigns to find out if this trend would continue, and how it might impact advertisers in 2012. […]  Overall, the results suggest that adding YouTube and the GDN to your TV network campaigns improves effectiveness in several powerful ways…”

Check out Google’s infographic below and video above to learn more. 

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