Google picks up 360° photography startup Digisfera to bolster Street View

Digisfera, a startup that prides itself in “photography, design, and development services for projects involving 360° images,” has been acquired by Google. Financial details of the deal haven’t been revealed, but Digisfera’s website has been updated to reflect the acquisition and states that the group is joining the Street View team at Google to “continue building great experiences using 360° photography.”

Here’s the full statement from the team:

We’re excited to share that Digisfera is joining Google. We started Digisfera almost five years ago and have had the opportunity to work in many interesting projects involving 360º photography over the years. We’re excited to join the Street View team at Google to continue building great experiences using 360° photography.

As we move on to our next adventure, it will no longer be possible for us to keep developing PanoTag, so it is being discontinued. We are planning to open-source our Marzipano viewer in the coming weeks and hope this will benefit the panoramic photography community.

The Portugal-based startup, according to reports, has been part of capturing many significant moments in panoramic photography, including Barack Obama’s inauguration, landmarks in Rio de Janeiro during the 2014 World Cup, and parts of the 2014 Winter Olympics. These skills are going to hopefully translate to making Street View a better product and it wouldn’t be far-fetched to think that Digisfera could contribute to Cardboard technology as well.

The company says it plans to open-source its Marzipano panorama viewing software.