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YouTube will produce its own Super Bowl halftime show featuring popular video producers

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Harley Morenstein will host YouTube’s Super Bowl halftime show

YouTube is typically the place people go to find their favorite Super Bowl ads before and after the game, but the video streaming service wants to serve an even larger purpose this year. According to the official YouTube blog, the site is planning to produce its own halftime show to stream during the game on February 1st.

The event will be hosted by EpicMealTime’s Harley Morenstein and feature content from top YouTube stars. YouTube specifically lists Freddie Wong, Toby Turner, and duo Rhett & Link as producers who will participate, along with others. Some of the acts will include stunts, musical performances, and comedy sketeches setup as fake Super Bowl ads.


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New YouTube One Channel design coming soon

YouTube has announced on its official Partners and Creators blog that the new YouTube One Channel, currently only available in limited beta to select content creators, will soon roll out to all. YouTube content creator iJustine made the announcement. A number of other channels are also using the new design, including: DeStorm, EpicMealTime, SORTED, MysteryGuitarMan, LOUD, and Geek & Sundry.

YouTube provided some tips for content creators who want to prepare for the new channel layout:

1) Create a channel trailer to get people to subscribe

On your new channel, you can show a trailer that will only appear to viewers who aren’t already subscribed to your channel. This is your chance to let visitors know what your channel is all about and tell them why they should subscribe!  Keep it short and to the point, and include a clear call to action inviting your audience to subscribe.

2) Create some channel art

Channel art is how you can express the personality of your channel wherever it is seen, whether on a mobile phone, a tablet, a TV, or in a hovercard anywhere on the site!  Here is a template and guidelines on how to start creating channel art that will look great.

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