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Reductive, geometric, front-facing: a look at Google’s design principles

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Roger Oddone, a senior graphical designer at Google, has provided a rare look behind the scenes at Google’s design principles, putting the company’s Visual Assets Guidelines online (via Gizmodo). The aim of the documents is to create a …

solid, yet flexible, set of guidelines that have been helping Google’s designers and vendors to produce high-quality work that helps strengthen Google’s identity … 
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