Roger Oddone, a senior graphical designer at Google, has provided a rare look behind the scenes at Google’s design principles, putting the company’s Visual Assets Guidelines online (via Gizmodo). The aim of the documents is to create a …

solid, yet flexible, set of guidelines that have been helping Google’s designers and vendors to produce high-quality work that helps strengthen Google’s identity … 

Work on the guidelines for product icons and logos and user interface icons and illustrations began in January 2012. Prior to that, Google very much prioritised function over form.

You can see a few of the slides below, and view the complete documents at the links above. Overall, the approach favours simplicity, though not quite the flat and minimalist approach adopted by Microsoft in Windows 8 and expected to be adopted by Apple in iOS 7.

design4 design3 design2

FTC: We use income earning auto affiliate links. More.

Check out 9to5Google on YouTube for more news:

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy's favorite gear