Google today has revealed that it is launching its Google Compare service for car insurance in California. The feature was rumored back in January, but Google officially announced it today in a post on the Inside AdWords blog.

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Google, which is known for dabbling in a variety of consumer fields, is apparently looking to begin selling automotive insurance in the United States. Google currently helps users buy insurance in Europe, but according to a variety of evidence collected by research blog Forrester, is looking to expand at least its automotive insurance efforts to the United States (via WSJ).

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