Google Adwords Stories March 15, 2018
Google Play Store to beta test in-line video ads for apps
Ahead of the Game Developers Conference next week, Google’s ad services are launching new tools to help gaming developers better advertise apps. This includes video ads in the Play Store and more types of rewarded ads.
Google Adwords Stories September 28, 2017
Google Adwords Stories January 25, 2017
In a world full of fake news, clickbait headlines, and online scammers, Google is working hard to only display legitimate and trustworthy advertisements on its massive ad network. To achieve this, Google removed over 1.7 billion “bad ads” in 2016 — more than double the number of ads taken down in 2015…
Google Adwords Stories May 11, 2016
Google Adwords will be banning ads for so-called ‘payday loans’ and other lending at very high interest rates. As of July 13th, Google will no longer accept ads for loans that have to be repaid within 60 days, or any loan with an APR exceeding 36%.
The change was announced on Google’s Public Policy Blog.
When reviewing our policies, research has shown that these loans can result in unaffordable payment and high default rates […] This change is designed to protect our users from deceptive or harmful financial products.
Google also shared a stat on action taken against harmful ads in general …
Google Adwords Stories May 6, 2016
Google extends accidental click protections to native ads on mobile
As Sundar Pichai said in the 2016 Founders’ Letter, advertising allows Google’s services to be free. At the same time, it cares about delivering high quality ads and nothing ruins the experience more than accidental clicks. In a blog post, the company delved into various measures that prevent accidental clicks and announced it was extending click protections to native ads on mobile.
Google Adwords Stories August 28, 2015
Google Chrome to begin pausing Flash ads around the web on September 1st
Adobe Flash is notoriously both resource intensive and ubiquitous on the web, which hasn’t helped the open web survive in the consumer shift to mobile devices that have smaller screens and processors. Flash isn’t even supported in most mobile environments anymore because of its poor performance. Google is as a result working hard to eliminate Flash content from its ad network and create a better web browsing experience. Today it announced September 1st is when it will begin pausing many of the Flash ads seen around the web for users of its Chrome web browser.
Fortunately for Google, it’s able to convert most of the Flash ads uploaded to its AdWords advertiser network to the less intensive HTML5 automatically. The company provides a section on its support site where advertisers can go to see what Flash ads are eligible for this conversion, and it has even made a step-by-step tool for converting ads which can’t be automatically converted or haven’t already been uploaded to Google’s servers.
Google first announced this shift back in June, and while the company has its own mobile operating system with a massive amount of native apps in the form of Android, it’s still a big proponent of the web. Perhaps because that’s where it was born, but really because the web isn’t closed off like mobile operating systems, and the underlying hypertext language of the web allows the company to easily scrape and index it for its Search business, among other things. The company introduced a setting to its Chrome browser in March which enables this disabling of Flash plugin content. Chrome for Android and iOS doesn’t support it at all.