Google Plus amps advertising with Muppets: New commercials spotlight Hangouts feature
[youtube=http://www.youtube.com/watch?v=BSsJtzPng5U&feature=player_embedded]
Google accelerated advertising for its social network by showcasing Jim Henson’s The Muppets in a new commercial about the Google Plus Hangouts feature.
The Muppets performed an impromptu band session as they rocked out to a cover of “Under Pressure” by Queen and David Bowie through a Google Plus Hangout. Google explained that Hangouts are the “best way” for users to say: “I’m online and want to hangout!”
A Hangout lets users “chill with friends that are scrolling the web,” “use live video chat,” or “coordinate plans.” In other words, the feature is essentially a hyped-up video conferencing capability through Google Plus. The multi-person video chat tool allows up to 10 participants to hang out for free.
Google recently released a trio of new television commercials that promote its social network by featuring Hangouts with the Muppets, NBA announcers, Steve Kerr, Spero Dedes, Bill Walton, Kenny Smith, and Jon Barry. This is not the first time Google collaborated with the The Muppets to advertise one of its products. There was another Muppets Hangout Nov. 7, and the search engine giant celebrated the 75th birthday of Muppet creator Jim Henson by forming an interactive Muppets’ logo for Google.
