Purchases on Google

Image via <a href="http://www.businessinsider.com/buy-button-coming-to-google-search-2015-7" target="_blank">Business Insider</a>

Google confirmed at a conference in May that a “buy” button was planned for products in its search results, and today the company elaborated on those plans at a press event in NYC. The new feature called “Purchases on Google” will allow consumers to purchase products directly from ads in Google Search results. Featuring a buy button in ads when searching for products should make purchasing those products more seamless for consumers and boost the value of ads for merchants. expand full story