Google confirmed at a conference in May that a “buy” button was planned for products in its search results, and today the company elaborated on those plans at a press event in NYC. The new feature called “Purchases on Google” will allow consumers to purchase products directly from ads in Google Search results. Featuring a buy button in ads when searching for products should make purchasing those products more seamless for consumers and boost the value of ads for merchants. expand full story
commerce Stories July 15, 2015
commerce Stories May 27, 2015
Speaking at the Code Conference in California, Google’s chief business officer Omid Kordestani confirmed that the company is in fact planning on adding a “buy” button to search results. This feature has been rumored for several months and is a way for Google to compete more seriously with the likes of Amazon and eBay.
commerce Stories May 15, 2015
The Wall Street Journal today reported that Google plans to launch a new “buy now” button this week. The button will be incorporated directly into its shopping search results. The report echoes a similar report from The Wall Street Journal earlier this year, in which it was reported that Google wanted to enter the online commerce and more seriously battle Amazon and eBay.
commerce Stories December 15, 2014
Google is preparing to take on commerce giant Amazon by incorporating a “buy now” button into its shopping search results, the Wall Street Journal reported today. The results currently rely on links to third-party retailers, but the Mountain View search company is apparently looking to integrate itself a little deeper into the checkout process.
Unlike Amazon, Google doesn’t plan to maintain its own warehouses, stock products, or handle any sales itself. Instead, it will create a system for consumers to buy products from third-parties using Google Shopping as an intermediary service.