ads Stories June 8, 2016
Street View is now a feature we take for granted in all our mapping services, but in 2007 it was a very ambitious effort by Google to photograph the world. The feature on the latest version of Google Maps on Android received a slight revamp to make navigation on mobile easier.
ads Stories May 24, 2016
By choice, Google has put relatively few ads in Maps. However, that’s going to change (via Recode) as advertisers will now be able to add “promoted pins” in Maps and place deals and discounts on place cards.
ads Stories May 6, 2016
Google extends accidental click protections to native ads on mobile
As Sundar Pichai said in the 2016 Founders’ Letter, advertising allows Google’s services to be free. At the same time, it cares about delivering high quality ads and nothing ruins the experience more than accidental clicks. In a blog post, the company delved into various measures that prevent accidental clicks and announced it was extending click protections to native ads on mobile.
ads Stories April 26, 2016
After announcing a new ad platform for television last week, Google is launching a new six second “Bumper” video ad format for YouTube. Aimed at “snackable” videos consumed on smartphones, Bumpers cannot be skipped over.
ads Stories April 20, 2016
Following big Google Cloud announcements at the National Association of Broadcasters (NAB) Show earlier this week, the company is announcing a new ad platform to monetize and personalize video content, as well as that live TV listings are coming to Search results.
ads Stories April 1, 2016
While I don’t necessarily commend the liberal use of plastic on the supposed ‘all metal’ LG G5, I’ve thoroughly enjoyed its launch and marketing strategy. This year, the Korean tech giant decided to have fun at the product unveiling, and now with one of the wackiest all-action product ads we’ve ever seen.
