Sony financials

Two 'Sony financials' stories August 2013 - October 2013

Smartphones Sony’s saviour as cameras, TVs, gaming and movies all lose money

Photo: digitaltrends.com

Strong smartphone sales were about the only good news for Sony investors in today’s earnings release, mobile sales in the last quarter up 39.3 percent year-on-year, led by its flagship Xperia Z.

Cameras, TVs, gaming and movie divisions all lost money, leading the company to slash its annual profit forecast by 40 percent to $300M …
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Xperia Z helps Sony’s mobile division turn $28M loss into $60M profit

Sony’s mobile division has posted a profit of $60M in Q2 after making a $28M loss in the same quarter last year, reports the New York Times.

Sony reported a “significant increase” in quarterly sales of smartphones, to 9.6 million from 7.4 million in the period a year earlier. Sony said average selling prices had risen as well, helping the mobile division post a profit of $60 million, after a loss of $28.1 million in the year-ago period.

Its early launch of its flagship Xperia Z handset ahead of launches by Samsung and HTC was likely a significant factor, with export numbers assisted by a weak Yen .

Sony may struggle to maintain this performance, however. The successor to the Z, the Xperia Z Ultra, is due to launch next month with a $799 off-contract price-tag that puts it firmly up against the Samsung S4, HTC One and Moto X.

Via BGR