Sony has struggled in recent years to stand out in an ever-crowded smartphone market. During a keynote yesterday that saw Sony CEO Kazuo Hirai say that the “best is yet to come” for the Japanese technology company, we got to see a slew of much-anticipated Android-powered Xperia Z5 smartphones. We did not, however, learn what the prices would be. Now it seems we have, and they’re not cheap… expand full story
Sony Mobile Stories September 3, 2015
Sony Mobile Stories February 4, 2015
Sony announces another 1,100 job cuts in its Mobile Communications unit
Sony, after announcing last month that it was cutting 1,000 jobs from its mobile unit, has today revealed that it is cutting yet another 1,100 employees from its Mobile Communications business. Sony says that these cuts will trim the mobile unit down to 5,000 employees by March 2016. That’s a 28 percent cut to the department (via FierceWireless).
Sony Mobile Stories October 31, 2013
Cameras, TVs, gaming and movie divisions all lost money, leading the company to slash its annual profit forecast by 40 percent to $300M … expand full story
Sony Mobile Stories August 2, 2013
Xperia Z helps Sony’s mobile division turn $28M loss into $60M profit
Sony’s mobile division has posted a profit of $60M in Q2 after making a $28M loss in the same quarter last year, reports the New York Times.
Sony reported a “significant increase” in quarterly sales of smartphones, to 9.6 million from 7.4 million in the period a year earlier. Sony said average selling prices had risen as well, helping the mobile division post a profit of $60 million, after a loss of $28.1 million in the year-ago period.
Its early launch of its flagship Xperia Z handset ahead of launches by Samsung and HTC was likely a significant factor, with export numbers assisted by a weak Yen .