Few of us actively like ads, but most of us are smart enough to recognize that if we want free content, advertising is what pays the bills for the people providing it. But publishers face a growing threat from increasingly sophisticated ad-blockers that deprive them of revenue needed to remain in business. Even mobile networks and Apple are getting in on the action.
One former Google exec thinks he has the answer. Ben Barokas, former general manager of marketplace development at the search giant, is working on a new type of adblock-blocker that he thinks may not just help publishers, but also provide their readers with more choices … expand full story