Google may not be buying Spotify, but a top executive from YouTube is jumping ship from the Google-owned company to the subscription music service giant. Re/code reports that Shiva Rajaraman, whose title was Director of Product Management at Google (YouTube) according to his LinkedIn, is leaving Google/YouTube several years with the company to take a new role at Spotify. The report notes that Rajaraman’s role at YouTube encompassed managing the development of YouTube’s yet-to-be launched music streaming service, and his new position at Spotify employs him at what will likely be a major competitor to YouTube’s delayed service.
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The move would send a clear signal that Google CEO Larry Page wants to zero in on the site’s ad products. While YouTube’s growth has continued, the site has struggled to charge more for its ads as the supply of videos continues to outstrip advertiser demand across the Web … expand full story