Google today has announced several new services that will enhance the advertising capabilities of YouTube. First off, the company has announced Shopping ads for YouTube. These ads will allow advertisers to show a click-to-buy ad within partner videos on YouTube. Advertisers only pay when a user clicks on the ad, similar to Shopping ads on Google.
YouTube ▪ September 29
YouTube ▪ September 25
According to industry sources who spoke to Re/code, YouTube is aiming to launch its long-awaited subscription service as soon as next month. What’s interesting in this report is that the sources in-the-know stated that the subscription will be sold as a 2-in-1 deal. One monthly fee will purportedly get you access to both music streaming and ad-free videos…
YouTube ▪ September 17
The YouTube Gaming app launched on Android about a month ago, but now we’re already hearing about a significant update that’s on the way. As was first revealed in a teardown done by Android Police earlier this month, Google has now confirmed that it is preparing to introduce Android game broadcasting straight from the app itself… expand full story
YouTube ▪ September 7
It’s no secret that Google makes the majority of its money from advertising revenue, and has done for a very long time. So, when a product comes along to threaten that major revenue stream, it has to find ways to combat it. That’s seemingly what it’s done with AdBlock Plus, a relatively well-known Chrome extension used to block out ads across the internet. This includes the ads shown before and during video playback on YouTube…
YouTube ▪ August 26
Good news, fans of live-streamed gaming: YouTube Gaming is now available for Android from Google Play. YouTube announced that it would be releasing a dedicated app for watching gaming-related live streams and videos hosted on the platform several months back, shortly after Amazon acquired competitor Twitch for nearly $1 billion. Downloading the app from the Play Store is limited to US and UK residents initially.
YouTube ▪ August 25