YouTube Today

GOOG: 693.01

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Most, if not all, of Google’s Android apps have received a Material redesign. With the Chrome OS update rolling out, YouTube on the web is the next and one of the last major products to get Material Design. Google appears to be A/B testing (via Android Police) the update with a small set of users, but it is quite easy for anyone to enable. Here’s how to do it…

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YouTube April 28

GOOG: 691.02

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Earlier this month the head of the Recording Industry Association of America, Cary Sherman, spoke out against the deals that are currently in place between record labels and YouTube. Sherman voiced her displeasure with how effective the DMCA is, as well as with the negotiation process between labels and YouTube. Now, YouTube’s head of international music partnerships Christopher Muller has shared a blog post offering his response to the complaints by the RIAA.

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YouTube April 26

GOOG: 708.14

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YouTube is rolling out a redesigned Home interface for the Android and iOS app. The new design is cleaner and simpler, but also takes advantage of deep neural networks to better recommend videos for users to watch.

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After announcing a new ad platform for television last week, Google is launching a new six second “Bumper” video ad format for YouTube. Aimed at “snackable” videos consumed on smartphones, Bumpers cannot be skipped over.

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YouTube April 18

GOOG: 766.61

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Announced last year, YouTube’s 360-degree videos are one of the easiest source of content for VR headsets, like Cardboard. Today, Google is announcing support for live 360-degree video streaming, as well as support for spatial audio.

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YouTube April 11

GOOG: 736.10

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The major US record labels are still unhappy with the current state of their deals for YouTube royalties, leading the industry’s trade group to file a complaint as contracts with the streaming service are set to expire this year. Recode spoke with head of the Recording Industry Association of America (RIAA) Cary Sherman who represents the labels and explained why the music industry thinks the deals and negotiations with YouTube are unfair and hurting the industry and artists.

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