Xperia C3

After teasing plans for a new smartphone focused on taking self-portraits, Sony officially unveiled the Xperia C3 today. Packing a 5-megapixel front-facing wide-angle camera with a soft LED flash, the company calls it the “world’s best selfie smartphone.” In addition to spiffed up front-end optics, Sony has bundled some unique software dedicated to enhancing selfies like AR effect and Portrait Retouch, which let users edit and enhance their photos on the fly.

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Smartphones built around gimmicks haven’t been that well received, but that won’t stop companies from producing them. Today, on its official Xperia Twitter profile, Sony posted a tweet saying “See your #selfies in a whole new light.” This cryptic message also included the hashtags “#GetTheFullPicture #Tomorrow.” Almost in tandem, a post from ePrice hit Chinese microblogging site Weibo revealing pictures of a smartphone referred to as the Sony Xperia C3.

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