Xperia C3 Stories July 8, 2014

After teasing plans for a new smartphone focused on taking self-portraits, Sony officially unveiled the Xperia C3 today. Packing a 5-megapixel front-facing wide-angle camera with a soft LED flash, the company calls it the “world’s best selfie smartphone.” In addition to spiffed up front-end optics, Sony has bundled some unique software dedicated to enhancing selfies like AR effect and Portrait Retouch, which let users edit and enhance their photos on the fly.

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Xperia C3 Stories July 7, 2014

Smartphones built around gimmicks haven’t been that well received, but that won’t stop companies from producing them. Today, on its official Xperia Twitter profile, Sony posted a tweet saying “See your #selfies in a whole new light.” This cryptic message also included the hashtags “#GetTheFullPicture #Tomorrow.” Almost in tandem, a post from ePrice hit Chinese microblogging site Weibo revealing pictures of a smartphone referred to as the Sony Xperia C3.

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