After teasing plans for a new smartphone focused on taking self-portraits, Sony officially unveiled the Xperia C3 today. Packing a 5-megapixel front-facing wide-angle camera with a soft LED flash, the company calls it the “world’s best selfie smartphone.” In addition to spiffed up front-end optics, Sony has bundled some unique software dedicated to enhancing selfies like AR effect and Portrait Retouch, which let users edit and enhance their photos on the fly.

In terms of traditional specifications, the Xperia C3 offers a 5.5-inch HD display, a 1.2GHz quad-core Snapdragon processor, 1GB of RAM, 8GB of storage, an 8-megapixel rear-facing camera and Android 4.4 KitKat. Sony’s selfie phone will launch globally next month, starting in China and will be available in three different hues: black, white and mint.

The company didn’t reveal any price plans or additional release details, so we’d expect more details over the next few weeks. Until then, here’s a promo video showing off some of the phone’s selfie-friendly features.


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