As discovered by Fusible, Amazon has made the unexpected move of spinning its recently launched Kindle Fire (tablet) brand into a seperate company. Found in a filing with the U.S. Patent Office, Amazon has registered patents for both the Kindle Fire and Amazon Silk under the company Seesaw LLC. Both Amazon and Seesaw have the same patent lawyer.
Now what would be the reason? As Fusible points out, Amazon will probably be able to get the necessary investments for the Kindle Fire, and any other mobile/tablet brand they plan to launch.
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Really disappointed to see you just aping Fusible on this. How many times have you covered Apple's registering of TMs or other IP through dummy corps to keep their plans a secret? There is ZERO evidence of a spin-off uncovered here. It's much more likely Seesaw is just a stealth, dummy corp owned by Amazon that will transfer or license back the marks now that the plans are public. Would think an Apple-dedicated blog would see this for what it is.