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Hulu is just the latest doing Chromecast

Variety has the scoop:

“We are actively working with Google to bring Hulu Plus to the platform,” Hulu rep Meredith Kendall said. “At Hulu, we’re constantly innovating to provide our users with access to their favorite TV shows anytime, anywhere, on any device.”

What a stark contrast to when GoogleTV was released and Hulu blocked, yes BLOCKED, Google TVs from accessing Hulu content.  Yes, a few years makes a big difference and Hulu has since gotten comfortable on set top boxes, but I think the model where Google puts content owners in control has struck a chord with content distributors. They are 100% in control of what goes on Chromecast.

“Here’s how you put your content on a Chromecast. They are $35 and going to be everywhere. Do what you want” works.

Vimeo, HBO, Redbox, and many others are also jumping on board.

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