Google announced today on its Google Analytics blog that it is releasing a brand new version of its Analytics app for Android that brings a new design for smartphones and tablets (pictured above) alongside a handful of new features. On top of improved real-time reporting and new visualizations that Google notes “automatically resize to fit your screen size and orientation,” the app is also built on Google Tag Manager allowing Google to configure reports and visualizations without having to update the app:

We’re also introducing new visualizations designed with tablets and phones in mind. Rather than getting overwhelmed with too much information on a small screen, you now see just the most relevant metrics on cards, so you decide when you want to drill-down for details or just get a quick update on your performance

The app also includes specialized reports for web and app views and “deeper analysis via dimension-based drill down in most reports.”

The updated Google Analytics app is available now on Google Play and a full list of what’s new is below:

  • A completely redesigned look and feel, ideal for tablets and phones
  • New visualizations that automatically resize to fit your screen size and orientation
  • Side navigation that mirrors Google Analytics on the web for quick access to reports
  • Specialized reporting for web and app views (profiles)
  • An Overview screen summarizing key metrics from each report
  • Deeper analysis via dimension-based drill down in most reports
  • Better Real-Time reporting
  • Advanced Segments to further analyze your data

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One Response to “Google releases completely redesigned Analytics app for Android”

  1. Great update Jordan.

    I will definitely be installing this app on my smartphone ASAP.

    I am keen to see if it has the same versatility in reporting as it’s web browser original.

    Looking forward to reading more from you.